America, Social Media, and Me – Part 2 of 5

Worldwide, there are currently 3.5 billion active social media users. Given that the world population is roughly 7.8 billion, that means almost half of the population worldwide is connected in some way through a social media network. On average, people have 7.6 social media accounts. I told you yesterday I had eight, and for me, I thought that was excessive. Nope, I guess it’s just average. The average person spends approximately 142 minutes on social media per day. Facebook and WhatsApp handle sixty million messages a day on average. Facebook and Snapchat both have an average of eight billion daily views. Adults in the United States spend an average of one hour and sixteen minutes each day watching videos on digital devices. Even here on WordPress where you’re reading this from, there’s approximately 70 million blog posts published each month! Here are some more astonishing statistics from SocialPilot: Social Media Marketing Blog (www.socialpilot.co).

  • 69% of Americans are on Facebook
  • 74% of Facebook users check it daily
  • The average user spends 35 minutes on Facebook a day
  • Women make up for 52% of Facebook users; men make up for 48%
  • 90 million access their Facebook accounts daily
  • More than 100 million hours of video are watched per day on Facebook
  • The average number of friends each Facebook user has is 155
  • 500 million people visit Twitter each month
  • Twitter has 1.3 billion accounts w/317 million monthly active users
  • The average Twitter user has 707 followers
  • There are 6,000 Tweets every second
  • 22% of Americans use Twitter
  • 300 hours of video are uploaded to YouTube…every single minute
  • People watch 1 billion hours of YouTube videos every day
  • The average person watches forty minutes of YouTube content a day
  • YouTube sees approximately 1,148,000,000 video views per day
  • Covering 95% of the internet population, YouTube can be navigated in 76 different languages
  • Instagram has 1 billion active users monthly
  • 95+ million photos are uploaded onto Instagram daily
  • There are 4.2 billion likes on Instagram daily
  • 37% of Americans use Instagram
  • Pinterest has 200 million users each month
  • 28% of American citizens use Pinterest
  • LinkedIn has 500 million members
  • 27% of American adults use LinkedIn
  • Snapchat has 187 million active users daily
  • 60% of Snapchat users are under the age of 25
  • 24% of adults in America use Snapchat
  • The average user spends twenty-five minutes a day on Snapchat

Phew!!! That’s a ton of statistics and don’t worry, there won’t be a test on any of them at the end of the week. The numbers are important however because it’s all leading into what I’m going to be talking about the rest of the week. While some of the numbers might be scary, I’m not going to say they’re negative. I’m not going to suggest any of them should be any less. I’m not even going to go so far as to say you and I should spend less time per day on a particular social media platform. What am I suggesting? Well, I guess you’ll have to come back tomorrow!