America, Social Media, and Me – Part 2 of 5

Worldwide, there are currently 3.5 billion active social media users. Given that the world population is roughly 7.8 billion, that means almost half of the population worldwide is connected in some way through a social media network. On average, people have 7.6 social media accounts. I told you yesterday I had eight, and for me, I thought that was excessive. Nope, I guess it’s just average. The average person spends approximately 142 minutes on social media per day. Facebook and WhatsApp handle sixty million messages a day on average. Facebook and Snapchat both have an average of eight billion daily views. Adults in the United States spend an average of one hour and sixteen minutes each day watching videos on digital devices. Even here on WordPress where you’re reading this from, there’s approximately 70 million blog posts published each month! Here are some more astonishing statistics from SocialPilot: Social Media Marketing Blog (www.socialpilot.co).

  • 69% of Americans are on Facebook
  • 74% of Facebook users check it daily
  • The average user spends 35 minutes on Facebook a day
  • Women make up for 52% of Facebook users; men make up for 48%
  • 90 million access their Facebook accounts daily
  • More than 100 million hours of video are watched per day on Facebook
  • The average number of friends each Facebook user has is 155
  • 500 million people visit Twitter each month
  • Twitter has 1.3 billion accounts w/317 million monthly active users
  • The average Twitter user has 707 followers
  • There are 6,000 Tweets every second
  • 22% of Americans use Twitter
  • 300 hours of video are uploaded to YouTube…every single minute
  • People watch 1 billion hours of YouTube videos every day
  • The average person watches forty minutes of YouTube content a day
  • YouTube sees approximately 1,148,000,000 video views per day
  • Covering 95% of the internet population, YouTube can be navigated in 76 different languages
  • Instagram has 1 billion active users monthly
  • 95+ million photos are uploaded onto Instagram daily
  • There are 4.2 billion likes on Instagram daily
  • 37% of Americans use Instagram
  • Pinterest has 200 million users each month
  • 28% of American citizens use Pinterest
  • LinkedIn has 500 million members
  • 27% of American adults use LinkedIn
  • Snapchat has 187 million active users daily
  • 60% of Snapchat users are under the age of 25
  • 24% of adults in America use Snapchat
  • The average user spends twenty-five minutes a day on Snapchat

Phew!!! That’s a ton of statistics and don’t worry, there won’t be a test on any of them at the end of the week. The numbers are important however because it’s all leading into what I’m going to be talking about the rest of the week. While some of the numbers might be scary, I’m not going to say they’re negative. I’m not going to suggest any of them should be any less. I’m not even going to go so far as to say you and I should spend less time per day on a particular social media platform. What am I suggesting? Well, I guess you’ll have to come back tomorrow!

America, Social Media, and Me – Part 1 of 5

A very broad title. Although America is mentioned, this five part series can easily be relatable to any nation and people. I know that I have readers in other countries, so please don’t think the principles in this series only apply to us here in North America.

Social media is a wonderful thing. Think of all the platforms you can become a member of. How many do you personally have? For me, I am currently a member at least eight different social media platforms, each for their own uniqueness they provide both personally and professionally. You have platforms for just local neighborhoods, those for photos, professionals and businesses, those for sending out quick messages to users worldwide, and of course we have the largest, Facebook, which can be used for just about any type of communication.

Within a matter of seconds, you and I have the power to show millions of people what we are having for dinner before we even take the first bite. Want to get suggestions of a great place to take your family on vacation? Post it on social media and allow people to give you their recommendations. Are you looking to rekindle a long lost love? Social media makes it easy to find someone and instantly connect after years of being apart.

Remember the days of pen pals? I remember in fourth grade, I had a pen pal in Mwanza, Tanzania. We were supposed to get married! Well, at least she said we would. I remember waiting weeks to receive a letter back; the news from the letter already well surpassed by something else far more exciting in the lives of us children. I wonder if there’s an app or social media platform for pen pals nowadays. Is there a way to slow things down so you can have the anticipation of waiting. Does anyone send a letter anymore? I haven’t purchased postage stamps in years and I don’t even know if I have envelopes in our house.

We live in an exciting and technologically advanced time. As soon as I hit “Publish,” this post has the potential to reach every single person across the planet who has internet access. And I’m writing this from my smartphone. Mind blowing!

This week I’m going to talk a lot more about social media, society, and myself. I hope you will join me. Please comment and let me know what you think. I’m very interested in hearing your thoughts. If you enjoy reading, subscribe and follow me on this site and you’ll be notified each time I post. Thank you again for taking the time to read.